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Colorful fireworks burst in the night sky above a building and trees decorated with white holiday lights during the Merry Market Tree Lighting, as people and cars gather below.

Annual Merry Market & Fireworks on Cape Cod

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Experiences Overview

Saturday, December 5th
Wequassett Resort
Call: (508) 432-5400
Weekend Festivities

Celebrate Christmas on Cape Cod

Step into Wequassett’s outdoor Merry Market, where local shops and handcrafted treasures make holiday shopping feel a little more festive. Set on Pleasant Bay in Cape Cod, Massachusetts, the annual market brings together local vendors, seasonal décor, festive food and drinks, and the atmosphere of a classic New England Christmas.

Browse for locally made gifts, pause for a seasonal brew from Hog Island Brewery, enjoy bites from Red River BBQ, and take in the lights and decorations throughout the resort. Stay into the evening as the celebrations continue with a spectacular fireworks display over Pleasant Bay.

Whether you’re searching for Christmas events on Cape Cod, a festive Christmas market in Massachusetts, or simply another reason to visit the Cape during the holidays, the Merry Market brings it all together in one waterfront setting.

A small band performs on a covered patio during the Merry Market while diners sit at tables with blue checkered tablecloths, eating and conversing.

Pause for a cozy lunch or dinner at Thoreau’s, or enjoy lite bites and live entertainment at the Outer Bar. Little ones (and the young at heart) can visit the magical Mrs. Claus Cottage to share their wish lists with Santa from 3 to 5 PM. As the evening unfolds, gather on the Grand Lawn or at the Outer Bar to marvel at sparkling holiday fireworks illuminating the sky.

From the first stroll through our twinkling gardens to the final sparkle of holiday fireworks, the day at Wequassett is brimming with festive magic.

 

A gingerbread cottage decorated with red, green, and white candies and icing sits on a snowy surface, with blurred festive lights in the background—just like something Mrs. Claus would make.
Make it a weekend

Friday, December 4th

It will be a magical weekend at the resort and because of two year’s of success, we are spreading it out with more special moments around each corner.  We kick off the weekend with the grand Tree Lighting now on Friday, December 4th at 4:30pm.

  • Friday at 4:30pm: Grand Tree Lighting
  • Friday at 5pm:  Gingerbread House Party

 

Santa Claus sits indoors, facing and talking to a young girl. A decorated Christmas tree and a reindeer figure are visible in the background, capturing the magic of the season after a cheerful Tree Lighting celebration.
Colorful fireworks burst in the night sky above a building and trees decorated with white holiday lights during the Merry Market Tree Lighting, as people and cars gather below.
A group of people stand by a waterfront railing at sunset, with empty blue chairs arranged in a circle in the foreground, suggesting the anticipation of an annual event or fireworks display.
Decorative Christmas ornaments, including painted shells with trees and the letter "W," and white and gold baubles, hang from a gold display stand at the Merry Market annual event.

Saturday, December 5th

Spend Saturday exploring the resort with festivities happening throughout the day!

  • Saturday at 10am Gingerbread House Party.  Click here for more information.
  • Saturday at 1pm – 5pm Merry Market with vendors, specialty stores, pop-ups and activities.  This year’s market will be spread out in different areas to accommodate more people and more offerings.  We can’t wait to start our shopping!
  • BMW will have their doors open to collect donations for the Homeless Prevention Council of Cape Cod! Help us deliver joy, we have cars ready to be stuffed with new clothes, toys, or gift cards!
  • Wequassett’s Resort Shop and Signature Shop will also be open with all of your gift giving needs!

The Outer Bar will be open from 1pm – 6pm with live entertainment from Accent Trio 2pm – 6pm and through the fireworks!  Light bites and bar available.  This year we will also have food trucks, seasonal brew from Hog Island Brewery and savor bites from Red River BBQ.

  • Saturday at 3:30pm Santa will arrive and hear from all of the littles about there Christmas wishes.  Perfect photo opportunity!
  • Saturday at 5:15pm Firework show will begin!
Four children in colorful pajamas and patterned socks sit on a wooden floor, holding mugs of hot chocolate with marshmallows, excitedly chatting about the upcoming Merry Market and fireworks at the annual event.

Sunday, December 6th

Take your time and relax before you go!  Celebrate one last time with the re-engerized Jingle Jammie Brunch with items inspired by Elf, the movie and all of Santa’s favorites.  Enjoy festive music, special guests and more.

Reserve Brunch Here
A gray house with white trim overlooks a calm bay with anchored boats at sunset on Cape Cod, surrounded by trees and hills—an inviting setting for intimate meetings or memorable events.

A New England Christmas Weekend at Wequassett

The Merry Market is only one part of a festive weekend at Wequassett. Arrive on Friday for the resort’s Tree Lighting Celebration before continuing the festivities with the Merry Market and fireworks on Saturday and more seasonal experiences on Sunday.

Stay overnight and experience a quieter side of Cape Cod during the holiday season. Enjoy the decorated resort, seasonal dining and winter views across Pleasant Bay, with time to explore even more Christmas events and coastal towns around the Cape.

For anyone looking for Christmas things to do in New England, a weekend at Wequassett combines some of the traditions that make the season special — twinkling lights, local shopping, festive food, waterfront scenery and time together — with a distinctly Cape Cod setting.

Stay at Wequassett This Christmas

A red Christmas ornament with “HO HO HO” hangs on a decorated tree with colorful lights and other ornaments in the background.

Merry Market & Fireworks FAQs

Wequassett hosts its annual Merry Market on Pleasant Bay, bringing together local vendors, handcrafted gifts, festive food and drinks, and holiday entertainment. It’s an opportunity to shop locally while enjoying one of Wequassett’s signature Christmas events.

The 2026 Merry Market takes place on Saturday, December 5 as part of a weekend of holiday celebrations at Wequassett, beginning with the annual Tree Lighting on Friday evening.

Wequassett celebrates the season with several festive experiences. Start the weekend with the Tree Lighting Celebration, visit the Merry Market & Fireworks, and return during the holiday season for Christmas Dinner.

The Merry Market welcomes visitors as well as resort guests. Individual activities, dining experiences, and other holiday events may have separate reservations or requirements, so check the latest event details when planning your visit.

Yes. Stay at Wequassett and experience more of the holiday season on Cape Cod, from the Tree Lighting and Merry Market to festive dining and time exploring the area in winter. Staying overnight also gives you more time to enjoy a New England Christmas getaway without fitting everything into a single day.

A New England Christmas getaway can include local markets, tree lightings, festive dining, decorated coastal towns and seasonal community events. On Cape Cod, Wequassett brings several of these traditions together with its Tree Lighting Celebration, Merry Market & Fireworks and seasonal dining on Pleasant Bay.