Colorful fireworks burst in the night sky above a building and trees decorated with white holiday lights during the Merry Market Tree Lighting, as people and cars gather below. — Annual Merry Market & Fireworks on Cape Cod

Experiences Overview

Saturday, December 5

Wequassett Resort

Merry Market 1-4pm & Fireworks 5:15

Call: (508) 432-5400

Celebrate Christmas on Cape Cod

Step into the holiday season at Wequassett’s annual Merry Market, where local artisans, thoughtful finds, and festive flavors await along Pleasant Bay. Discover handcrafted gifts, Cape Cod shops, and the sights and sounds of a New England Christmas.

A large white firework bursts in the night sky over a Cape Cod Merry Market building decorated with Christmas lights and two illuminated trees.

A group of people stand by a waterfront railing at sunset, with empty blue chairs arranged in a circle in the foreground, suggesting the anticipation of an annual event or fireworks display.

Santa Claus sits indoors, facing and talking to a young girl. A decorated Christmas tree and a reindeer figure are visible in the background, capturing the magic of the season after a cheerful Tree Lighting celebration.

Saturday, December 5th

Your Guide to Merry Market & Fireworks

Spend the day immersed in the holiday spirit, from an afternoon of festive shopping to an evening of fireworks over Pleasant Bay.

1pm to 5pm | Merry Market
Explore local vendors, specialty shops, pop-ups, and seasonal activities throughout the Garden Terrace and Pavilion.

1pm to 6pm | Outer Bar
Enjoy festive drinks and light bites, with Red River BBQ serving comforting favorites.

2pm to 6pm | Live Entertainment
Settle in for an afternoon of music and holiday cheer, continuing through the fireworks.

3pm | Santa’s Arrival
Bring the little ones to share their holiday wishes and capture a festive family photo.

5:15pm | Fireworks over Pleasant Bay
Gather for a sparkling finale as fireworks illuminate the evening sky.

Decorative Christmas ornaments, including painted shells with trees and the letter "W," and white and gold baubles, hang from a gold display stand at the Merry Market annual event.

A Merry Market by the Bay

Discover the magic of the season as the Merry Market brings together local artisans, unique finds, and festive flavors for an afternoon of holiday shopping at Wequassett. Browse thoughtfully crafted gifts, sip something seasonal, and enjoy the festive atmosphere as the resort comes alive with holiday cheer.

Meet the Merry Market Vendors

Discover a collection of local shops, independent makers, and specialty brands offering thoughtful gifts, handcrafted jewelry, seasonal accessories, and more. Explore the participating vendors below and find something special to take home.

A green BMW M3 is parked near a promotional sign and food trucks at an outdoor event with people in the background, reminiscent of gatherings at Wequassett Resort and Golf Club or after a round at a Cape Cod golf course.

A Season for Giving

The holidays are a time to give back to the community we call home. Join BMW in supporting the Homeless Prevention Council of Cape Cod by donating new clothing, toys, or gift cards to help bring a little extra joy to local individuals and families.

Starting at 5:15

Fireworks over the Bay

As the afternoon gives way to evening, gather with family and friends for a spectacular fireworks display. Watch the night sky light up in celebration of the season and enjoy a festive finale to a day filled with holiday discoveries.

Whether you’re searching for Christmas events on Cape Cod, a festive Christmas market in Massachusetts, or simply another reason to visit the Cape during the holidays, the Merry Market brings it all together in one waterfront setting.

Four children in colorful pajamas and patterned socks sit on a wooden floor, holding mugs of hot chocolate with marshmallows, excitedly chatting about the upcoming Merry Market and fireworks at the annual event.

Sunday, December 6th

Jingle Jammie Brunch

Make Sunday morning magical with breakfast in your coziest pajamas. Enjoy a festive buffet filled with fluffy flapjacks, sweet treats, and all your morning favorites. Join us from 7 to 11am, with a special holiday visitor stopping by from 8 to 10am to make the morning even more memorable.

Reserve Brunch Here

A gray house with white trim overlooks a calm bay with anchored boats at sunset on Cape Cod, surrounded by trees and hills—an inviting setting for intimate meetings or memorable events.

A New England Christmas Weekend at Wequassett

The Merry Market is only one part of a festive weekend at Wequassett. Arrive on Friday for the resort’s Tree Lighting Celebration before continuing the festivities with the Merry Market and fireworks on Saturday and more seasonal experiences on Sunday.

Stay overnight and experience a quieter side of Cape Cod during the holiday season. Enjoy the decorated resort, seasonal dining and winter views across Pleasant Bay, with time to explore even more Christmas events and coastal towns around the Cape.

For anyone looking for Christmas things to do in New England, a weekend at Wequassett combines some of the traditions that make the season special — twinkling lights, local shopping, festive food, waterfront scenery and time together — with a distinctly Cape Cod setting.

Reserve Your Holiday Stay

A large purple firework bursts over the Merry Market in Cape Cod, where a building is decorated with white holiday lights.

Merry Market & Fireworks FAQs

Wequassett hosts its annual Merry Market on Pleasant Bay, bringing together local vendors, handcrafted gifts, festive food and drinks, and holiday entertainment. It’s an opportunity to shop locally while enjoying one of Wequassett’s signature Christmas events.

The 2026 Merry Market takes place on Saturday, December 5 as part of a weekend of holiday celebrations at Wequassett, beginning with the annual Tree Lighting on Friday evening.

Wequassett celebrates the season with several festive experiences. Start the weekend with the Tree Lighting Celebration, visit the Merry Market & Fireworks, and return during the holiday season for Christmas Dinner.

The Merry Market welcomes visitors as well as resort guests. Individual activities, dining experiences, and other holiday events may have separate reservations or requirements, so check the latest event details when planning your visit.

Yes. Stay at Wequassett and experience more of the holiday season on Cape Cod, from the Tree Lighting and Merry Market to festive dining and time exploring the area in winter. Staying overnight also gives you more time to enjoy a New England Christmas getaway without fitting everything into a single day.

A New England Christmas getaway can include local markets, tree lightings, festive dining, decorated coastal towns and seasonal community events. On Cape Cod, Wequassett brings several of these traditions together with its Tree Lighting Celebration, Merry Market & Fireworks and seasonal dining on Pleasant Bay.

Annual Merry Market & Fireworks on Cape Cod